Holos

Holos is an overnight muesli scientifically composed of high-quality, organic ingredients to nourish your daily performance, body and mind, whether you’re an athlete athlete or an office athlete.

Holos’ co-founders came to Wedge to level up, with a focused mission in mind: Define a clarifying, uniting ethos and refresh the brand and packaging to help the company land key accounts across North America. It was time to officialize.

Mindful Nutrition™ became the newfound position that defined a new category in the breakfast aisle, while providing a north star vision to the internal team. The packaging design communicates the thoughtful composition of ingredients through its modern, pragmatic system meets nourishing, warm color. Sitting on a shelf surrounded by loud graphics, or ‘granola’ palettes, Holos meets you with focus and calm. How every morning ideally begins.

Strategy, Narrative, Branding, Packaging, Creative Direction, Launch Campaign