Wedge works on all kinds of projects, but our approach is always guided by the same careful process. We know that detailed planning is what makes each idea unique and each project a success.



This is where it all begins. We start with a kick-off meeting to identify your needs. By gaining a clear understanding of project scope and costs from the very start, we’re able to see what needs to happen over the short, medium and long term.

Our focus is on transforming your business objectives into communications objectives, and developing a clear action plan to get you where you want to go.

Meet with client
Define tasks
Listen, understand, ask

  • Project brief & scope
  • High-level timeline

Research & ideas

This is the backbone of our creative process. We deconstruct ideas into their simplest form, a process that helps us pinpoint the right positioning for the brand.

Discuss, research, sketch, observe

  • Creative brief(s)
  • Brainstorming
  • Moodboards
  • Strategy for visual positioning
  • Content strategy

Creative development

This is when we transform ideas into prototypes. At this stage, we know which direction we’re going in, but we’re still just half-way there.

Develop wireframe & prototypes
Present & adjust

  • Copywriting
  • Logo & symbol
  • Toolbox
  • Icons & graphic elements
  • User story & wireframes


Now things start taking shape. Once the concepts and mock-ups are approved, we bring together the best production team for the job.

Code, print, build, write

  • Production brief
  • Execution of selected concepts