Project 01 - SFX International Conference

Bringing together specialists from around the world.

SFX International Conference
Identity, Digital, Print
Wedge was asked by GRAFICS (Université de Montréal) to develop a new identity and website for the conference. The identity had to be serious enough for the international research community but creative enough to reflect the theme: Special effects in cinema. Wedge experimented with a halftone pattern to convey the idea of a movie screen. A dot was used as a simple element that could be cascaded across the brand identity.