Project 01 - SFX International Conference

Bringing together specialists from around the world.

Project
SFX International Conference
Date
2013
Type
Identity, Digital, Print
Assignment

Wedge was asked by GRAFICS (Université de Montréal) to develop a new identity and website for the conference.


Solution

The identity had to be serious enough for the international research community but creative enough to reflect the theme: Special effects in cinema. Wedge experimented with a halftone pattern to convey the idea of a movie screen. A dot was used as a simple element that could be cascaded across the brand identity.