Company — Wedge

DISTINCT
BRAND SIGNATURES
FOR THE WORLD WE LIVE IN

Character is everything.
‍A story that naturally resonates.
An aesthetic that attracts.
A voice that’s all you.
‍
Character is the signal among the noise. Clear, memorable, impactful, enduring.

We join clients to clarify & elevate their unique signature in the world.
‍
We work with a limited roster of clients each year. From legacies companies to up-and-coming icons
the goal is the same: ELEVATE POTENTIAL.

Our holistic approach combines strategic narrative and æsthetics, where Design is a tool to communicate a DISTINCT POINT OF VIEW.

Our intimate team is composed of award-winning talent, united by backgrounds across global agencies and brands, who now seek business unusual.

We believe in quality vs. quantity.
We push for special among trend.

If you do too, you know what to do:
info@wedge.work

Welcome to Wedge world.

SERVICES

Strategy & Value Proposition
Ethnography & Trend Research
Strategic Narrative
Visual Identity & System
Voice & Naming
Campaign
Packaging
Creative Direction & Production
Web Design & Development
Special Project

SELECT CLIENTS

Indigo
SSENSE
Menu Copenhagen
Keurig Dr. Pepper
Google
Matty Matheson
Snapple
EQ3
Vacation Inc.
Cirque du Soleil
Aldo
Canada Dry
Aphria Inc.

AS SEEN IN

Vanity Fair
Architectural Digest
The Dieline
D&AD
The Brand Identity
And many more.

Who’s behind Wedge?

Co-Founded by Design Director, Justin Lortie and Creative Director, Sarah Di Domenico. Justin is an internationally awarded designer, former forest fire fighter, and forever a mountaineer who runs and explores outside as much as humanely possible. Sarah is a Cannes-awarded brand storyteller, who has developed beloved campaigns during her career in global advertising. She carries a deep interest in culture, nature, new ways of seeing, and is most likely spending too much time on the internet.

Read this interview with The Brand Identity, in conversation with the duo. Together, they lead a wonderful and intimate team committed to working with a select number of clients each year, united by ambitious, uplifting, and progressive visions.

WHAT DOES WEDGE MEAN?

Our name is inspired by an expedition of Wedgemount – a mountain in British Columbia. Our Founder is a passionate rock climber with a deep respect for the outdoors. “I wanted to relate our name to something more personal, that would remind me that design seeks inspiration outside the walls of the studio, a memory of freedom.”

Wedge Ventures

We partner with entrepreneurs we believe in. The venture side of Wedge allows us to partner, differently. We leverage the team power of brand design, strategy, and storytelling to land further investment and grow. We are typically involved between Seed and Series A.

“Wedge combines the talent and rigor of a large scale agency with the care and craft of a small scale studio. I can’t recommend them enough.”‍

GUILLAUME MERCIER
Senior VP, BDC & Former VP Marketing, SSENSE

“Wedge has proven their ability to understand the current landscape of our culture & market to drive concepts that cut through the status quo noise.”

NILS VIK,
Brand Director, EQ3

“Consumers tell us they were waiting for a brand like ours and how much it resonates. Wedge makes it a home run for the whole team.”

CHRIS MARMION
VP Brand & Marketing, Carmel Cannabis; Former Molson Coors Brand Director

“They always exceed expectations, know how to listen, and transform briefs with precision and passion. A pleasure to work with.”

CELINE PAYELLE
Former Director of Marketing Strategy & Operation, Cirque du Soleil

FOLLOW @WEDGESTUDIO

Behind the company there is Wedge World.

DISTINCT BRAND SIGNATURES FOR THE WORLD WE LIVE IN