Ami Ami

Did you know that shipping delicious French wine in a box (vs. traditional bottle) over an ocean makes 50% less carbon impact? C’est vrai.

Ami Ami is a California-based company that thinks outside the bottle. To pour, pass, and enjoy one very special red & white, that makes doing a little bit of good as easy as drinking fantastic French wine.

We joined Ami Ami’s co-founders Woody Hambrecht (former co-founder Haus) & Ross Dawkins to build the brand vision from the ground up and define a distinct signature that invites you into a world of wine without rules, at every touchpoint. Unfussy and friendly. Made to enjoy how you want to. Eye-catching on shelf, online, and on your table. Making the box a thing of desire.

BRAND NAMING, Strategy & Narrative, VISUAL IDENTITY, BRAND VOICE, Packaging, CREATIVE DIRECTION, BRAND PHOTOGRAPHY

After meeting with a number of agencies it was clear to us that Wedge was our team. They immediately understood our product and vision and took ownership of Ami Ami like it was their own passion project. The final design shows just how much love and attention to detail was put into our brand.
 
Working with Wedge was a perfect combination of the casual roundtable nature you'll get from a small agency paired with the structure and professionalism of a larger one. Our project always stayed on schedule and all deliverable expectations were exceeded. 

I couldn't recommend the Wedge team more.

Woody Hambrecht
Founder