Ami Ami

Did you know that shipping delicious French wine over an ocean sans glass bottle, and boxing it in California, cuts the carbon impact by 50%? It's true.

Ami Ami thinks outside the bottle to make doing a little bit of good as easy as drinking a great glass of wine.

Wedge joined Ami Ami founders, Woody Hambrecht (former co-founder of millennial aperitif brand Haus) and Ross Dawkins to transform their business idea with sustainability ambitions, into a brand world and custom packaging experience. Defining a distinct signature that would strike desire and flip low quality perceptions of "wine in a box".

Ami Ami is a friendly yet timeless brand universe that celebrates quality of the drink. Eye-catching on retail shelf and on the center of your table. Our process of Cultural Foraging led to a design direction inspired by Depero, the Italian futurist artist whose works gave Campari their hallmark in the 40s.

Ami Ami has been celebrated across Forbes, GQ, Food & Wine, Sight Unseen, Dezeen and many more.

BRAND NAMING, Strategy & Narrative, VISUAL IDENTITY, BRAND VOICE, Packaging, CREATIVE DIRECTION, BRAND PHOTOGRAPHY

After meeting with a number of agencies it was clear to us that Wedge was our team. They immediately understood our product and vision and took ownership of Ami Ami like it was their own passion project. The final design shows just how much love and attention to detail was put into our brand.
 
Working with Wedge was a perfect combination of the casual roundtable nature you'll get from a small agency paired with the structure and professionalism of a larger one. Our project always stayed on schedule and all deliverable expectations were exceeded. 

I couldn't recommend the Wedge team more.

Woody Hambrecht
Founder