World

We are proud to share our latest collaboration that translates the vision of Blake Lively into a holistic brand world. 
See Case Study here and Vogue feature here.

This summer we’re welcoming Lea & Florence to the team! The hungry designers will spend the summer gaining mentorship and working on an array of exciting brand projects across identity, packaging, and visual communications. Lea is a graduate of Montreal’s UQAM School of Design. Florence is in her final year of Typography at La Cambre, Brussels.

In collaboration with Canadian painter Dan Climan, we are thrilled to share, 'In No Particular Order'. A collection of selected paintings and sketches that explores, archives, and shares Dan Climan’s artistic practice across 2020-2023. Stylistically and thematically, Climan’s oeuvre draws from mid-century cinema, photography, and advertising. Like a frame from an old film or a snapshot taken from a car window, Climan’s works capture fleeting moments in time: Emotive, unresolved narratives that ask the viewer to draw their own conclusions. Shop now.

Founded by a chemist and cosmetician, Omy’s products are driven, in equal parts, by the skincare brand’s understanding of pharmaceutical science and personalized beauty. To expand growth across North America and Europe, and to update the smart system that lies at the heart of the brand, the company enlisted Wedge. Read the feature on The Brand Identity.

The duo and Wedge Founders shared the process from the cutting room floor behind building the award-winning brand system behind Ami Ami, from strategic narrative to holistic world.

Wedge speaks with The Brand Identity about how to make a brand NOT boring and championing character.

Wedge Founder Justin Lortie discusses how to make stand-out work that leaves a lasting mark on culture in the ever-shifting realm of trends.

From beginnings in neuroscience to swerving into brand strategy, Wedge’s Nancy Chen chats with The Dieline on designing your career.