Black's
A colorful rebrand rooted in a 75-year-old legacy
Reimagining an online photo–printer by celebrating this awesome life
Most online photo–printers share two things in common: 1–They compete on price. 2–They celebrate all the typical milestones like births, babies, weddings… you get the idea. But here’s the thing: We live in an iPhone world, taking snapshots of sunsets and brunches and baby dogs on the daily.
Black’s became a celebration of this awesome life. Where everyday personal passions and occasions deserve to be artefacted into a photobook. The strategic narrative and insight gave way to expanded communications and a colorful, playful identity, rich in energy, inspired by the brand’s history.
Back in the day, Black’s was known for having a particularly bold character. We brought it back. In full on techni-color and playful language for the new online era.
Strategy & Narrative, Branding, Voice & Messaging, Creative Direction, Website Design, Visual Content
Our team uncovered a 1970s version of Black’s’ logo and redrew it for a characterful yet modern feel, today.
Turn your favorite obsession into your new favorite thing.
Art direction of product photography.
“The spirit is so beautiful, you’re making me cry.”
MICHEL LABADIE
CEO
The system is designed to aesthetically shine with the use of common, everyday, lifestyle photography. The kind you’d find on anyone’s iPhone.