BLAKE BROWN
BLAKE BROWN
BY BLAKE LIVELY
Iconic hair, every day.
SITUATION Blake Lively and team developed a line of elevated every day haircare seven years in the making, inspired by her own haircare ethos. With packaging designed, a name in place, and a logo complete, it was time to bring the brand world and story to life. Enter Wedge.
STORY Gossip Girl was the cultural phenomenon that put Blake Lively on the map. And so too, her envious blonde locks. We defined a universe of “Iconic Hair, Every Day”. For all the looks you want to play. From day one, we worked hand in hand with Blake whose vision directly influenced the voice and visual universe. Inspired by multitudes of character, tones, and texture as someone who appreciates quality and a bit of ‘mischief’, without compromise to the end result.
IMPACT Blake Brown launched late Summer 2024 in Target, to record breaking sales for the retail giant and $16M in media exposure within 1 week. Acclaim gained across Vogue, Harper’s Bazaar, The Business of Fashion, Women’s Wear Daily, Byrdie, The Daily Mail, and more.
BRAND Strategy & Narrative, VOICE, VISUAL IDENTITY SYSTEM, BRAND GUIDELINES, BRAND
LAUNCH PHOTOGRAPHY & VISUAL COMMUNICATIONS, DIGITAL DESIGN (DEVELOPMENT BY BAGGY).
PHOTOGRAPHY BY GUY AROCH AND ANNA PALMA.
“I wanted to put my name on the brand because it's something that I hammered, carved, welded, molded, and baked,” Lively says. “But I didn't want to rely on my name alone. So it's a version of my name—my dad took my mom's last name—Lively came from my mom and Brown came from my father.”
blake lively, Vogue
