BLAKE BROWN

Blake Lively has been known for her luscious iconic locks since the early days of Gossip Girl. Seven years ago she set out to bottle her knowledge, amassed through decades of expert stylists & professionals, into a system of elevated every day hair care for every one.

Fuelled by her love of jewelry, Blake led the design vision for the packaging suite & logomark with an incredible team of people. The name, “Blake Brown” is tied to personal meaning (see below).

Inheriting all of this, Wedge was enlisted to translate Blake’s vision into a full on B-coded brand world. Which included the brand strategy, narrative, visual identity system, voice, creative direction support across visual communications, digital design, and brand guidelines. A universe of “Iconic Hair, Every day” is born. For all the looks you want to play.

The brand launched in Summer 2024 in Target and quickly sold out. Supported by acclaim across Vogue, Harper’s Bazaar, The Business of Fashion, Women’s Wear Daily, and many more.

BRAND Strategy & Narrative, VOICE, VISUAL IDENTITY SYSTEM, CREATIVE DIRECTION
SUPPORT, BRAND GUIDELINES, DIGITAL DESIGN (DEVELOPMENT BY BAGGY).
PHOTOGRAPHY BY GUY AROCH AND ANNA PALMA.

“I wanted to put my name on the brand because it's something that I hammered, carved, welded, molded, and baked,” Lively says. “But I didn't want to rely on my name alone. So it's a version of my name—my dad took my mom's last name—Lively came from my mom and Brown came from my father.”

blake lively, Vogue

“You don’t need to like me or know me to love this brand, because it’s great.”

blake lively, harper's bazaar