LIVE SODA
NOSTALGIC FLAVORS
INSPIRED BY CLASSICS
Reinventing a Prebiotic "Living Soda" adored since 2013
Live Soda is an original cult favorite born in 2013 in Austin, Texas to help folks kick the sugary soda habit. Acquired in 2024 by Better Booch, we repositioned to an “Organic Living Soda”, speaking to the fermented qualities of its recipe, composed with a proprietary, gut-supporting strain of prebiotics and probiotics.
But what makes Live a true standout in a saturated category?
Distinction by design. The flavor lineup serves up the classics. So naturally, the design solution draws inspiration from principles of soda’s heyday: Strong unique shape, bold memorable logo, bright tasty color. The result is a touch nostalgic, fun, and modern, standing apart from the poppy, trendy counterparts in a league of Live’s own.
brand identity, Packaging system & production, creative direction, photo production
