Menaud
Elegance in simplicity, awarded from New York to London
Custom bottle and brand, desired the world over
Menaud’s founders approached Wedge to design a series of custom bottles, and envision an elegant brand experience inspired by nature.
Menaud’s high-end distillery is set in the remote lush forested region of Charlevoix, Quebec. Our team chose to strategically position Menaud through two signature aspects: Shape and color. The bottles’ signature green is directly inspired by the region. A distinct differentiator in a clear bottle dominant category. The shape is radically simple, inspired by elegant forms. Since launch, Menaud has set a new benchmark in luxury spirits, expanded to France, and its bottle design is internationally awarded.
Strategy, Branding, Industrial Design, Packaging, Creative Direction, Website Design, Visual Content
Initial bottle concept sketches.
The bottle’s punt is designed with an angle to incorporate a hidden line from the book that originally inspired the brand, Menaud, Maître-draveur.
“Menaud was founded on a duality between tradition, modernity, and the romance of the region. Wedge understood that and materialized it. If Menaud is what it is, it is thanks to the character Wedge knew how to give it. Simply put, Wedge creates desire.”
CHARLES BOISSONNEAU
Co-Founder
Menaud adapted the original design for new botanical liqueurs with brilliant color.
Menaud table beers, a refined drink.
