Menu
PRESENTING THE OLFACTE COLLECTION
A luxurious home fragrance experience inspired by the moment, for Menu Copenhagen
Menu is a Copenhagen-based high-end furniture and design house founded by Bjarne Hansen. They collaborates with architects and designers around the globe to bring beautiful collections to life through a sense of community.
Menu invited Wedge to define the strategic articulation of the company’s new home accessories division, Objects by Menu. From here, we linked arms to imagine Menu’s first foray into home fragrance.
The Olfacte Collection is an evocative olfactory journey through transportative states of scent for memories in the making. Housed in smoked glass and infused with natural essential oils. Exquisitely fragrant backdrops that add feeling to a space.
Wedge evolved Menu’s product strategy into a branded home fragrance concept across the collection and product naming, creative direction, packaging design, as well as storytelling for each unique scent and the moment it is intended for.
Special thanks to Joachim, Nick, and Rebecca. Photography by Christian Moller Andersen and Amanda Rodriguez.
Concept, NARRATIVE, NAMING, creative direction, PACKAGING DESIGN
